The Brown Museum
Design Studio: C&G Partners
The Cici & Hyatt Brown Museum of Art, Science & History builds on the strong foundation of the original Museum of Arts and Sciences. The new name reflects the museum’s wide-ranging transformation, focus, and commitment to engaging audiences through meaningful experiences in art, science, and history.
Identity
This new identity also honors the extraordinary generosity of Cici and Hyatt Brown, whose visionary support has expanded the museum’s role as a trusted cultural institution. Their dedication to advancing the region, providing for the arts, and enriching public understanding continues to inspire the museum’s mission and direction.
At the heart of the museum’s work is a guiding purpose: to ignite curiosity and connection to art, science, and history that creates a lasting impact within our communities. The brand has been designed to support and express this mission.
Brand Concept
Logo Concept
Logo Concept
The concept is grounded in a central visual symbol: the frame. This acts as a visual metaphor for the museum’s role in framing knowledge across disciplines, helping visitors see more clearly, think more deeply, and connect more meaningfully. The visual system balances clarity and character through modern, strong typography and nuanced design elements.
Exhibition Posters
In certain situations, the layout may look better if the subtitle is separated from the logo. For example, on a responsive webpage, ‘The Brown’ could be on the left while the subtitle is on the right. Since the logo and subtitle function as a single unit, both elements should always be visible at the same time. You can apply this logic to all logo variations.
Brand Communication Examples
Using ‘the frame’ as a foundation, you can create a variety of forms—by cropping, rearranging, adding color, or layering. Below are four examples, with three more on the next page, illustrating its potential. The possibilities are endless and open to further exploration.
Digital Brand Examples